Project Description

Innovative Payroll

App Paye

Branding, Campaign, Radio, Software & App Development

The Scope

Transform the Payroll industry from an outdated product offering to an engaging Tech led platform.

Our Response

A brand strategy, visual identity, tone of voice, Nationwide Advertising, Marketing Campaigns, Radio and Video.

Everything was re-imagined for the industry. We re-positioned App Paye as “Innovators in the industry’. A tech led brand platform allowing its users to take control of their finances at the touch of a button.

App PAye Website